Common Sense - Latest Comments

Re: Outdoor advertising was the original ‘tweet’ – Jon Maron of Inrix – The Live from Stubbs Interview

TDI INDIA — Fri, 01 Aug 2014 02:49:48 -0000

Great useful Thinks!http://outdooradvertisingag...

Re: Is Social Media All Hype?

Howie Chan — Fri, 18 Jul 2014 20:29:53 -0000

My sentiments exactly. It should not be the only channel, but one that brands need to have in their portfolio.

Re: SlideShare new custom channel a must for business

Wolfram — Fri, 18 Jul 2014 15:04:24 -0000

Wenn alle hier einen Link hinterlassen, mach ich das auch ;-)
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Re: SlideShare new custom channel a must for business

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Re: Is Social Media All Hype?

AdamPedowitz — Wed, 16 Jul 2014 13:39:38 -0000

Great points, Howie. It reminds me of the principle stating it takes 7-13 touches for an individual to act on or internalize a brand's marketing message. In the current convoluted, converged and divergent consumer journey, it's important for brands to get in front of their audiences wherever they are, including social media. They may not purchase directly from your Facebook post, but when has the sales cycle ever been so direct?

Re: Through the Looking Glass: Surprising Parallels a Journalist Finds as a PR Pro

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Re: UPenn ousts Temple in a heated battle; Med School Madness 2014 continues!

hus — Sun, 13 Jul 2014 17:47:02 -0000

mögel Interesting to see ... thank you it's well done :)

Re: It’s Not Me, It’s You

hus — Sun, 13 Jul 2014 17:44:39 -0000

hussvamp Excellent entry! It's always nice when you can not only be informed, but also entertained!

Re: SlideShare new custom channel a must for business

Rainer Hasanovic — Sun, 13 Jul 2014 05:55:53 -0000

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Re: Developing an “earned” media plan

Dave — Tue, 08 Jul 2014 16:48:53 -0000

How do you not start with measurable intended outcomes?

Re: Beating The Heat and Meeting The New Associates (and Interns!)

Eileen O'Brien — Mon, 30 Jun 2014 17:08:51 -0000

Lauren and Meredith,

Thanks for taking such great notes and then blogging about this. And you missed the tip that you took to heart: blog about events :)

Re: A Model That Works: Content as a Service (CaaS)

Michael Brito — Sun, 29 Jun 2014 10:45:23 -0000

thank you so much Susan.

Re: A Model That Works: Content as a Service (CaaS)

Susan Parker — Fri, 27 Jun 2014 16:35:32 -0000

Nice, clear breakdown!

Re: SlideShare new custom channel a must for business

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Re: SlideShare new custom channel a must for business

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Re: Marketers: Stop Expecting Viral Content

Brian Hansford — Thu, 05 Jun 2014 12:04:02 -0000

Trying to make content "viral" will almost guarantee it will NOT go viral. I don't know how many times I've heard a planning conversation begin with "we need to make this content content...."

Meanwhile there is complete disregard for the context and the audience and why they should care.

Re: Marketers: Stop Expecting Viral Content

Amy Higgins — Mon, 02 Jun 2014 16:39:31 -0000

Great post Michael. Sometimes as marketers we forget that everyone is human, not a number. Nice to be reminded of the humanity of it all.

Re: What Walter White and Angelina Teach Us About Cancer Conversation Online

MightyCasey — Fri, 30 May 2014 16:43:57 -0000

You'd get a real firehose of intel/insight from the #bscm conversation, which spikes every single Monday at 9pm ET with their tweetchat. Recognized as one of the most engaged healthcare communities online, the #bcsm community knocks 'pink" on its a$$.

"Awareness" is such a ridiculous concept, as practiced by the Pink Posse from Komen. Actual *action* on prevention and cure for women who wind up with a mets recurrence after fighting off the Cancer Troll thanks to "awareness" and early detection seems off the Pink Radar. Plus, all that awareness social exhaust delivers very little in the way of research $$ - f'rinstance, the NFL gives $3.75 of every $100 raised on their October pinkification to Komen. The rest stays in the coffers of the billion $ industry that created the 501(c) tax-exempt classification.

Sadly, on the lung cancer front, so few people survive that dx that it's hard to find a role model for survival. The stigma attached to the disease is such that you could be lulled into thinking that a mentally unstable meth cook from Albuquerque is a great model for grace under lung-cancer pressure ... but no.

It would be much more helpful to play against that stigma, to start working the stats that more and more diagnoses are happening to people who have never smoked. Along with climate change, all that particulate we're spitting into the atmosphere might just be killing us off, albeit slowly.

Re: Finding Content on Twitter to Share

LionelGeek — Wed, 21 May 2014 13:29:53 -0000

Eileen: Thanks for the comment. Sorry for not weighing in until now! Completely agree with you on the relationships front as well.

Re: Social Customer Service: How Samsung Support Saved a Sale

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Re: Finding Content on Twitter to Share

Eileen O'Brien — Fri, 09 May 2014 07:51:17 -0000

Great resources, thanks for sharing them. Completely agree with your comment that "the value you get from Twitter is directly tied to the people you follow." I'd also add that the value you get is directly tied to the relationships you build on Twitter.

Re: The MDigitalLife Top 5: Who Doctors ACTUALLY follow – Physicians Edition

Unchained Medical — Thu, 08 May 2014 00:37:34 -0000

Following all of them!

Re: The MDigitalLife Top 5: Who Doctors ACTUALLY follow – Healthcare People Edition

Brian Ahier — Wed, 07 May 2014 13:05:06 -0000

I'm honored to be followed by all these Physicians

Re: Real-Time Marketing Is Not A Strategy, Sorry

PCBeaker — Tue, 06 May 2014 17:13:15 -0000

That Oreo example made an impression on people in marketing, not consumers. Actual consumers were not scouring Twitter and genuflecting on a random' glib quip as "marketing genius."